Wu, Cedric Hsi-Jui; Liang, Rong-Da; Tung, Wei; Chang, … - In: The Service Industries Journal 28 (2008) 9, pp. 1247-1263
Numerous studies have examined relationship behaviour linking enterprises and consumers from the enterprise perspective rather than the consumer perspective, including consumer approval and relationship maintenance. To redress this imbalance, this study investigates three issues linking the...