Liu, Chih-Hsing; Chou, Sheng-Fang; Gan, Bernard; Tu, Jin-Hua - In: The TQM Journal 27 (2015) 5, pp. 576-590
Purpose – The purpose of this paper is to develop a research framework to explain the relationship between overall restaurant quality and customer satisfaction. Design/methodology/approach – To test this model, the authors deploy 48 mystery shoppers to evaluate 496 Taiwanese restaurants....