Lilja, Johan; Wiklund, Håkan - In: The TQM Magazine 18 (2006) 1, pp. 55-66
concerning the development of practices, such as engineering methods, for the creation of attractive quality. The current … situation is clearly problematic given the important positive effects assigned to attractive quality in the literature. Design …/methodology/approach – First, different descriptions of attractive quality are examined in order to determine whether there is a common …