Today's tourism marketing is heavily focused on conveying a positive image to prospective consumer segments. Doing so is fully consistent with traditional marketing practices that attempt to develop the product, price it, promote it, and distribute it in a manner most likely to convey the most...

This study was designed to examine the dimensions of tourist image as it may affect the promotion strategy for a given tourist destination. Identification of the different constituents of a destination's tourist image may provide important information that can be used in developing focused...