PurposeThis paper aims to examine how consumers make choices when they are faced with a fixed set of available options, consisting of both preferred and less-preferred choices, in the domain of food consumption. Specifically, the paper offers a novel perspective to predict repeated choice...

The present research establishes that taking photos has a paradoxical dual effect on travelers’ satisfaction and revisit intention. Across five empirical studies, we show that while taking photographs increases travelers’ satisfaction with an experience, it simultaneously decreases...