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~isPartOf:"The aging consumer : perspectives from psychology and economics"
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Age-induced decision shrinkage...
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The aging consumer : perspectives from psychology and economics
Les Cahiers de Recherche
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Impact of age on brand choice
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 191-208)
.
2010
Persistent link: https://www.econbiz.de/10003996993
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