Impact of age on brand choice
Year of publication: |
2010
|
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Authors: | Lambert-Pandraud, Raphaëlle ; Laurent, Gilles |
Published in: |
The aging consumer : perspectives from psychology and economics. - New York : Routledge Taylor & Francis Group, ISBN 1-84872-811-5. - 2010, p. 191-208
|
Subject: | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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