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Broadening the concept of marketing
Kotler, Philip; Levy, Sidney J. - 2008
Persistent link: https://www.econbiz.de/10003717368
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Broadening the concept of marketing - too far
Luck, David Johnston - 2008
Persistent link: https://www.econbiz.de/10003717371
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Marketing in nonprofit organizations
Shapiro, Benson P. - 2008
Persistent link: https://www.econbiz.de/10003717374
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The marketing of non-profit making organisations : a preliminary report
Ford, David - 2008
Persistent link: https://www.econbiz.de/10003717381
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The nonprofit mission and its financing : growing links between nonprofits and the rest of the economy
Weisbrod, Burton Allen - 2008
Persistent link: https://www.econbiz.de/10003717429
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Intersector transfer of marketing knowledge
Andreasen, Alan R. - 2008
Persistent link: https://www.econbiz.de/10003717493
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Nonprofit marketing : the key to marketing's "mid-life crisis"?
Clarke, Peter; Mount, Peter - 2008
Persistent link: https://www.econbiz.de/10003717498
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The relationship between resource dependence and market orientation : the specific case of non-profit organisations
Macedo, Isabel Maria; Pinho, José Carlos - 2008
Persistent link: https://www.econbiz.de/10003717502
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Marketing mix decision rules for nonprofit organizations
Weinberg, Charles B. - 2008
Persistent link: https://www.econbiz.de/10003717507
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Marketing planning in the public and non-profit sectors
Cousins, Laura - 2008
Persistent link: https://www.econbiz.de/10003717512