Marketing in nonprofit organizations
Year of publication: |
2008
|
---|---|
Authors: | Shapiro, Benson P. |
Published in: |
The evolution of nonprofit marketing. - Los Angeles [u.a.] : Sage. - 2008, p. 17-41
|
Subject: | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | USA | United States |
-
The influence of marketing scholarship’s legacy on nonprofit marketing
Wymer, Walter, (2013)
-
Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R., (2012)
-
Broadening the concept of marketing
Sparks, David L., (1970)
- More ...
-
Star, Steven H., (1977)
-
Segmenting the industrial market
Bonoma, Thomas V., (1983)
-
What the hell is "market oriented"?
Shapiro, Benson P., (2008)
- More ...