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~isPartOf:"The handbook of communication engagement"
~person:"Guzman, Francisco"
~person:"Hollebeek, Linda D."
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Markenführung"
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Markenführung
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Guzman, Francisco
Hollebeek, Linda D.
Kunkel, Thilo
Melewar, T. C.
Bowden, Jana
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The handbook of communication engagement
The journal of product & brand management
11
Journal of business research : JBR
9
Journal of sport management : the official journal of the North American Society of Sport Management
7
European Sport management quarterly : ESMQ
5
European journal of marketing : EJM
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Journal of retailing and consumer services
5
The journal of brand management : an international journal
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Corporate reputation review
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing intelligence & planning
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of consumer marketing
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The marketing review
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Asia-Pacific journal of business administration
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EuroMed journal of business
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European business review
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International journal of internet marketing and advertising : IJIMA
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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International studies of management and organization
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Journal of Product and Brand Management Ser.
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Journal of consumer behaviour
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Journal of global marketing
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Journal of service theory and practice : JSTP
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Journal of strategic marketing
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Journal of vacation marketing : an international journal
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Psychology & marketing
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Qualitative market research : an international journal
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The journal of services marketing
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The role of social capital in shaping consumer engagement within online
brand
communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
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