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~isPartOf:"The impact of theory on representations of the consumer and the marketing organisation"
~person:"Aaker, David A."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Thompson, Craig J."
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Reprint"
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Aaker, David A.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Thompson, Craig J.
Wilk, Richard R.
Arnould, Erich J.
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Bargh, John A.
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Belk, Russell W.
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Dobscha, Susan
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The impact of theory on representations of the consumer and the marketing organisation
Cross-cultural and critical perspectives on brands
3
Brand management ; Vol. 1
2
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Measuring and managing brands
1
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ECONIS (ZBW)
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Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
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2008
Persistent link: https://www.econbiz.de/10003611116
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Consumer culture theory (CCT) : twenty years of research
Arnould, Erich J.
;
Thompson, Craig J.
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2008
Persistent link: https://www.econbiz.de/10003611237
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Marketplace mythology and discourses of power
Thompson, Craig J.
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2008
Persistent link: https://www.econbiz.de/10003611251
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