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~isPartOf:"The international journal of human resource management"
~type_genre:"Bibliographie"
~type_genre:"Case study"
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Human Resource Management
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Low-cost strategy
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The international journal of human resource management
Journal of air transport management
7
Journal of fashion marketing and management
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Cases on branding strategies and product development : successes and pitfalls
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Best practice der Markenführung
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Consumer culture theory
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Ethics in marketing : international cases and perspectives
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European journal of marketing : EJM
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Harvard-Business-Manager : das Wissen der Besten
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Journal of food products marketing
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Europäische Hochschulschriften / 5
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International journal of logistics systems and management
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International journal of retail & distribution management
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Management for professionals
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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High- and low-road strategies for competing on costs and their implications for employment relations: international studies in the airline industry
Gittell, Jody Hoffer
;
Bamber, Greg
- In:
The international journal of human resource management
21
(
2010
)
1/3
,
pp. 165-179
Persistent link: https://www.econbiz.de/10003971859
Saved in:
2
The lowest of low-cost carriers: the case of AirAsia
Poon, Teresa Shuk-ching
;
Waring, Peter
- In:
The international journal of human resource management
21
(
2010
)
1/3
,
pp. 197-213
Persistent link: https://www.econbiz.de/10003971864
Saved in:
3
Limitations of low-end disruptive innovation strategies
Droege, Scott
;
Johnson, Nancy B.
- In:
The international journal of human resource management
21
(
2010
)
1/3
,
pp. 242-259
Persistent link: https://www.econbiz.de/10003971881
Saved in:
4
Managing integrators where integration matters : insights from symbolic industries
Cappetta, Rossella
;
Cillo, Paola
- In:
The international journal of human resource management
19
(
2008
)
12
,
pp. 2235-2251
Persistent link: https://www.econbiz.de/10003803925
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