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A Test of the Effects of Compe...
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The journal of applied business research
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Co-branding internationally : Everyone wins?
Ueltschy, Linda C.
;
Laroche, Michel
- In:
The journal of applied business research
20
(
2004
)
3
,
pp. 91-102
Persistent link: https://www.econbiz.de/10002238109
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Co-branding internationally : Everyone wins?
Ueltschy, Linda C.
;
Laroche, Michel
- In:
The journal of applied business research
20
(
2004
)
3
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009881326
Saved in:
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