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~isPartOf:"The journal of brand management : an international journal"
~person:"Guzman, Francisco"
~subject:"Markenführung"
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Markenführung
AIRBNB
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Guzman, Francisco
Powell, Shaun M.
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Ilicic, Jasmina
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The journal of brand management : an international journal
The journal of product & brand management
10
Journal of business research : JBR
3
The journal of consumer marketing
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Social media
brand
engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
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