//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
~person:"Nayga, Rodolfo M."
~person:"Pelsmacker, Patrick de"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
3
Konsumentenverhalten
3
Brand management
2
Markenführung
2
Advertising
1
Advertising effects
1
Automotive industry
1
Automotive market
1
Brand
1
Brand attitude
1
Brand placement
1
Conjoint analysis
1
Conjoint-Analyse
1
Electric power industry
1
Electric vehicle
1
Elektrizitätswirtschaft
1
Elektrofahrzeug
1
Foreign language
1
Kfz-Industrie
1
Kfz-Markt
1
Kraftfahrzeug
1
Language
1
Markenartikel
1
Motor vehicle
1
New product development
1
Persuasion knowledge
1
Processing style
1
Product Placement
1
Product placement
1
Produktentwicklung
1
Sprache
1
Werbewirkung
1
Werbung
1
Written narrative
1
conjoint analysis
1
electric car
1
experiential positioning
1
product experience
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Nayga, Rodolfo M.
Pelsmacker, Patrick de
Powell, Shaun M.
6
Johnson, Lester W.
5
Keller, Kevin Lane
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Iglesias, Oriol
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Merrilees, Bill
4
Phau, Ian
4
Sung, Yongjun
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Balmer, John M. T.
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Grace, Debra
3
Gunasti, Kunter
3
Heine, Klaus
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Paswan, Audhesh
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Schmidt, Holger J.
3
Valette-Florence, Pierre
3
Wilson, Jeremy M.
3
Šerić, Maja
3
Apéria, Tony
2
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Food policy : economics planning and politics of food and agriculture
10
European review of agricultural economics : ERAE
6
International journal of advertising : the quarterly review of marketing communications
6
Applied economic perspectives and policy
5
Agricultural economics : the journal of the International Association of Agricultural Economists
4
Canadian journal of agricultural economics : CJAE
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
4
Journal of electronic commerce research : JECR
4
Agribusiness : an internat. journal
3
Journal of business research : JBR
3
Journal of marketing communications
3
Agricultural and resource economics review : ARER
2
American journal of agricultural economics
2
Asian economic journal : journal of the East Asian Economic Association
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
European review of agricultural economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of behavioral and experimental economics
2
Journal of business ethics : JOBE
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of economic behavior & organization : JEBO
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Q open : a journal of agricultural, climate, environmental, food, resource, and rural development economics
2
The Australian journal of agricultural and resource economics
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Acta agriculturae Scandinavica / C : an official journal of the Nordic Association of Agricultural Scientists (NJF)
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Applied economics
1
Applied economics letters
1
Cutting edge international research
1
Electronic commerce research
1
European journal of marketing : EJM
1
Food, agriculture and the environment : economic issues
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
2
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 216-235
Persistent link: https://www.econbiz.de/10010347464
Saved in:
3
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->