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~isPartOf:"The journal of brand management : an international journal"
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Brand
Beziehungsmarketing
107
Relationship marketing
107
Brand management
89
Markenführung
89
Consumer behaviour
83
Konsumentenverhalten
83
Brand image
69
Markenimage
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Markenartikel
64
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brand loyalty
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loyalty
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Fetscherin, Marc
3
Carlson, Jamie
2
De Vries, Natalie Jane
2
Iglesias, Oriol
2
Šerić, Maja
2
Abratt, Russell
1
Ahuvia, Aaron C.
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Aktan, Damla
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Batista-Foguet, Joan M.
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Baylghomog, Steven W.
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Billore, Soniya
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Block, Lauren
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Borges, Ana Pinto
1
Bougoure, Ursula S.
1
Brandão, Amélia Maria Pinto da Cunha
1
Brunetti, Federico
1
Brunner-Sperdin, Alexandra
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Campbell, William Keith
1
Carnevale, Marina
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Cheikhrouhou, Soumaya
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Chrysochou, Polymeros
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Confente, Ilenia
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Corsi, Armando Maria
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Doh, Sun-Jae
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Driesener, Carl
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Duong, Giang Huong
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Díaz García, Estrella
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Fatma, Mobin
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Fernandes, Teresa
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Ferreira, André
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France, Cassandra
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The journal of brand management : an international journal
Journal of business research : JBR
73
The journal of product & brand management
68
Journal of retailing and consumer services
58
Marketing intelligence & planning
18
Psychology & marketing
18
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
Journal of promotion management : innovations in planning and applied research
14
Journal of strategic marketing
14
European journal of marketing : EJM
13
International journal of contemporary hospitality management
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality marketing & management
10
European journal of marketing
9
Global business review
9
International journal of market research
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
The journal of consumer marketing
9
Consumer-brand relationships : theory and practice
8
Journal of service management
8
Business horizons
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail and distribution management
7
Journal of fashion marketing and management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing analytics : JMA
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of international consumer marketing
6
Journal of marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
SpringerLink / Bücher
6
Consumer brand relationships : meaning, measuring, managing
5
International review on public and non-profit marketing
5
Journal of consumer marketing
5
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
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ECONIS (ZBW)
64
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1
Brand commitment in consumer-brand relationships : an investment model approach
Sung, Yongjun
;
Campbell, William Keith
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 97-113
Persistent link: https://www.econbiz.de/10003909878
Saved in:
2
The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F.
;
Kim, Hye-shin
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
Saved in:
3
Friends or freeloaders? : encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation
Wilson, Jonathan A. J.
;
Morgan, Joseph E.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 659-676
Persistent link: https://www.econbiz.de/10009260987
Saved in:
4
Conscientious brand criteria : a framework and a case example from the clothing industry
Olsen, Lars Erling
;
Peretz, Adrian
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 639-649
Persistent link: https://www.econbiz.de/10009260992
Saved in:
5
I love to hate you : loyalty for disliked brands and the role of nostalgia
Demirbag-Kaplan, Melike
;
Yildirim, Cansu
;
Gulden, Selin
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 136-153
Persistent link: https://www.econbiz.de/10011288573
Saved in:
6
Brand anthropomorphism : conceptualization, measurement and impact on brand personality and loyalty
Guido, Gianluigi
;
Peluso, Allesandro M.
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011288638
Saved in:
7
Are food brands that carry light different?
Sjostrom, Therese
;
Corsi, Armando Maria
;
Driesener, Carl
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 325-341
Persistent link: https://www.econbiz.de/10010362923
Saved in:
8
Brand name change : can trust and loyalty be transferred?
Pauwels-Delassus, Véronique
;
Descotes, Raluca Mogos
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 656-669
Persistent link: https://www.econbiz.de/10010197490
Saved in:
9
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
10
Analysis of consumers' response to brand community integration and brand identitfication
Millán, Ángel
;
Díaz García, Estrella
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 254-272
Persistent link: https://www.econbiz.de/10010347450
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