Narrow search
Showing 1 - 10 of 64
Cover Image
Brand commitment in consumer-brand relationships : an investment model approach
Sung, Yongjun; Campbell, William Keith - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 97-113
Persistent link: https://www.econbiz.de/10003909878
Cover Image
The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F.; Kim, Hye-shin - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
Cover Image
Friends or freeloaders? : encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation
Wilson, Jonathan A. J.; Morgan, Joseph E. - In: The journal of brand management : an international journal 18 (2010/11) 9, pp. 659-676
Persistent link: https://www.econbiz.de/10009260987
Cover Image
Conscientious brand criteria : a framework and a case example from the clothing industry
Olsen, Lars Erling; Peretz, Adrian - In: The journal of brand management : an international journal 18 (2010/11) 9, pp. 639-649
Persistent link: https://www.econbiz.de/10009260992
Cover Image
I love to hate you : loyalty for disliked brands and the role of nostalgia
Demirbag-Kaplan, Melike; Yildirim, Cansu; Gulden, Selin; … - In: The journal of brand management : an international journal 22 (2015) 2, pp. 136-153
Persistent link: https://www.econbiz.de/10011288573
Cover Image
Brand anthropomorphism : conceptualization, measurement and impact on brand personality and loyalty
Guido, Gianluigi; Peluso, Allesandro M. - In: The journal of brand management : an international journal 22 (2015) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011288638
Cover Image
Are food brands that carry light different?
Sjostrom, Therese; Corsi, Armando Maria; Driesener, Carl; … - In: The journal of brand management : an international journal 21 (2014) 4, pp. 325-341
Persistent link: https://www.econbiz.de/10010362923
Cover Image
Brand name change : can trust and loyalty be transferred?
Pauwels-Delassus, Véronique; Descotes, Raluca Mogos - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 656-669
Persistent link: https://www.econbiz.de/10010197490
Cover Image
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku; Laukkanen, Tommi; Reijonen, Helen - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Cover Image
Analysis of consumers' response to brand community integration and brand identitfication
Millán, Ángel; Díaz García, Estrella - In: The journal of brand management : an international journal 21 (2014) 3, pp. 254-272
Persistent link: https://www.econbiz.de/10010347450