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Rebranding mergers : how attitudes influence consumer choices?

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Negative Double Jeopardy: the role of anti-brand sites on the internet

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Branding, cheating the customer and other heretical thoughts

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The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality

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Special issue: Luxury brands

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An international perspective on luxury brand and country-of-origin effect

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Luxury brand marketing - the experience is everything!

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Consumption practices of counterfeit luxury goods in the Italian context

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Measuring perceived brand luxury : an evaluation of the BLI scale

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