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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
Konsumentenverhalten
355
Brand management
273
Markenführung
273
Brand image
216
Markenimage
216
Brand
190
Markenartikel
188
Beziehungsmarketing
83
Relationship marketing
83
Luxury goods
48
Luxusgüter
48
Social Web
39
Social web
39
Emotion
37
Internet marketing
30
Online-Marketing
30
Advertising effects
26
Brand loyalty
26
Werbewirkung
26
Marketing management
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Corporate Social Responsibility
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Corporate social responsibility
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Brand extension
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China
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Customer satisfaction
16
Kundenzufriedenheit
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Measurement
16
Messung
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Viral marketing
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Virales Marketing
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Corporate reputation
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Firmenimage
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Product counterfeiting
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Produktpiraterie
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
1,982
Journal of retailing and consumer services
1,931
International journal of consumer studies
773
International journal of hospitality management
728
Psychology & marketing
659
NBER working paper series
642
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Working paper / National Bureau of Economic Research, Inc.
551
NBER Working Paper
485
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European Journal of Marketing
374
Journal of Consumer Marketing
365
SpringerLink / Bücher
356
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of marketing research : JMR
344
Management science : journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
322
Journal of travel and tourism marketing
317
Journal of marketing management : MM
310
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
296
Tourism management : research, policies, practice
296
Journal of fashion marketing and management
293
Marketing letters : a journal of research in marketing
293
International journal of retail & distribution management
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
Journal of marketing
290
Journal of consumer behaviour : an international research review
289
The international review of retail, distribution and consumer research
289
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
275
Food policy : economics planning and politics of food and agriculture
265
Technological forecasting & social change : an international journal
263
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
355
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1
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
2
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
3
Branding, cheating the customer and other heretical thoughts
Thjømøe, Hans Mathias
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 105-109
Persistent link: https://www.econbiz.de/10003763494
Saved in:
4
The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality
Mulyanegara, Riza Casidy
;
Tsarenko, Yelena
;
Anderson, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 234-247
Persistent link: https://www.econbiz.de/10003811720
Saved in:
5
Special issue: Luxury brands
Okonkwo, Uché
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003847225
Saved in:
6
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
7
Luxury brand marketing - the experience is everything!
Atwal, Glyn
;
Williams, Alistair
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10003847253
Saved in:
8
Consumption practices of counterfeit luxury goods in the Italian context
Gistri, Giacomo
;
Romani, Simona
;
Pace, Stefano
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 364-374
Persistent link: https://www.econbiz.de/10003847281
Saved in:
9
Measuring perceived brand luxury : an evaluation of the BLI scale
Christodoulides, George
;
Michaelidou, Nina
;
Li, Ching Hsing
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 395-405
Persistent link: https://www.econbiz.de/10003847296
Saved in:
10
Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
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