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Consumer-brand relationships within the luxury cosmetic domain

Hodge, April Charlotte; González Romo, Zahaira; … - In: The journal of brand management : an international journal 22 (2015) 8, pp. 631-657

Persistent link: https://www.econbiz.de/10011399852

Examining the drivers and brand performance implications of customer engagement with brands in the social media environment

De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515

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Branding, cheating the customer and other heretical thoughts

Thjømøe, Hans Mathias - In: The journal of brand management : an international journal 16 (2008/09) 1/2, pp. 105-109

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The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality

Mulyanegara, Riza Casidy; Tsarenko, Yelena; Anderson, … - In: The journal of brand management : an international journal 16 (2008/09) 4, pp. 234-247

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Special issue: Luxury brands

Okonkwo, Uché (contributor) - 2009

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An international perspective on luxury brand and country-of-origin effect

Aiello, Gaetano; Donvito, Raffaele; Godey, Bruno; … - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 323-337

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Luxury brand marketing - the experience is everything!

Atwal, Glyn; Williams, Alistair - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 338-346

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Consumption practices of counterfeit luxury goods in the Italian context

Gistri, Giacomo; Romani, Simona; Pace, Stefano; … - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 364-374

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Measuring perceived brand luxury : an evaluation of the BLI scale

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Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand

Kim, Jooyoung; Sung, Yongjun - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 504-519

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