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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
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Brand management
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Johnson, Lester W.
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Baxter, Stacey M.
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Grappi, Silvia
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Ilicic, Jasmina
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Kulczynski, Alicia
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Phau, Ian
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Zarantonello, Lia
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Dens, Nathalie
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Dwivedi, Abhishek
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Fetscherin, Marc
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Gabrielli, Veronica
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Gil Saura, Irene
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Gunasti, Kunter
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Hennigs, Nadine
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Jassawalla, Avan R.
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Kapferer, Jean-Noël
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Kara, Selcan
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Mirzaei, Abas
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Pelsmacker, Patrick de
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Romani, Simona
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Ross, William T.
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Casidy, Riza
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Confente, Ilenia
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,146
Journal of retailing and consumer services
2,034
International journal of hospitality management
980
International journal of consumer studies
774
Zi you zhong guo zhi gong ye
764
NBER working paper series
734
Psychology & marketing
675
Working paper / National Bureau of Economic Research, Inc.
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER Working Paper
578
The service industries journal
501
Tourism management : research, policies, practice
456
Asia Pacific journal of marketing and logistics
435
European Journal of Marketing
408
SpringerLink / Bücher
406
Journal of travel and tourism marketing
400
The journal of product & brand management
396
Management science : journal of the Institute for Operations Research and the Management Sciences
389
Journal of Consumer Marketing
375
The journal of services marketing
368
European journal of marketing : EJM
366
International journal of contemporary hospitality management
360
Cogent business & management
358
Journal of marketing research : JMR
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Technological forecasting & social change : an international journal
342
Journal of international consumer marketing
330
Journal of marketing management : MM
328
Journal of retailing
323
Journal of hospitality marketing & management
317
Applied economics
315
Journal of the Academy of Marketing Science
315
Journal of business ethics : JOBE
314
Journal of marketing
308
Marketing letters : a journal of research in marketing
308
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
306
International journal of retail & distribution management
304
Journal of marketing communications
304
Marketing intelligence & planning
304
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ECONIS (ZBW)
360
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1
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
2
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
Saved in:
3
How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of...
Sultan, Parves
;
Wong, Ho Yin
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 332-347
Persistent link: https://www.econbiz.de/10012060081
Saved in:
4
Consumer perspectives of cultural branding : the case of Burberry in
Taiwan
Peng, Norman
;
Chen, Annie Huiling
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 318-330
Persistent link: https://www.econbiz.de/10009428108
Saved in:
5
B2B brand extension to the B2C market : the case of the ICT industry in
Taiwan
Tang, Ying-Chan
;
Liou, Fen-May
;
Peng, Sheng-Yao
- In:
The journal of brand management : an international journal
15
(
2007/08
)
6
,
pp. 399-411
Persistent link: https://www.econbiz.de/10003745626
Saved in:
6
The role of brands in a service-dominated world
Klaus, Philipp
;
Maklan, Stan
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 115-122
Persistent link: https://www.econbiz.de/10003611584
Saved in:
7
Fitting new brand principles : first encounter at bank branches
Raich, Margit
;
Crepaz, Marc-Philipp
- In:
The journal of brand management : an international journal
16
(
2008/09
)
7
,
pp. 480-491
Persistent link: https://www.econbiz.de/10003859010
Saved in:
8
Does internal brand management really drive brand commitment in shared-service call centers?
Burmann, Christoph
;
König, Verena
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 374-393
Persistent link: https://www.econbiz.de/10009127894
Saved in:
9
Managing the Mayo Clinic brand : a case study in staff-developed service performance standards
Kennedy, Denise M.
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 538-549
Persistent link: https://www.econbiz.de/10012060162
Saved in:
10
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
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