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Managing the Mayo Clinic brand : a case study in staff-developed service performance standards
Kennedy, Denise M. - In: The journal of brand management : an international journal 26 (2019) 5, pp. 538-549
Persistent link: https://www.econbiz.de/10012060162
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Does internal brand management really drive brand commitment in shared-service call centers?
Burmann, Christoph; König, Verena - In: The journal of brand management : an international journal 18 (2010/11) 6, pp. 374-393
Persistent link: https://www.econbiz.de/10009127894
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An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra; Merrilees, Bill; Miller, Dale - In: The journal of brand management : an international journal 23 (2016) 2, pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
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Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay; Kardes, Frank R.; Cronley, Maria L. - In: The journal of brand management : an international journal 23 (2016) 2, pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
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The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Syed; Ahmadi, Hormoz; Kelly, Louise; … - In: The journal of brand management : an international journal 26 (2019) 2, pp. 85-98
Persistent link: https://www.econbiz.de/10012060046
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The levers of engagement : an exploration of governance in an online brand community
Cooper, Tony; Stavros, Constantino; Dobele, Angela R. - In: The journal of brand management : an international journal 26 (2019) 3, pp. 240-254
Persistent link: https://www.econbiz.de/10012060065
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How to successfully introduce logo redesigns
Walsh, Michael F.; Cui, Annie Peng; MacInnis, Deborah J. - In: The journal of brand management : an international journal 26 (2019) 4, pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
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Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account
Åsberg, Per; Uggla, Henrik - In: The journal of brand management : an international journal 26 (2019) 5, pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
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Understanding the drivers of consumer-brand identification
Sihvonen, Jenniina - In: The journal of brand management : an international journal 26 (2019) 5, pp. 583-594
Persistent link: https://www.econbiz.de/10012060168
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Identifying the antecedents of posts' popularity on Facebook Fan Pages
Banerjee, Snehasish; Chua, Alton Y. K. - In: The journal of brand management : an international journal 26 (2019) 6, pp. 621-633
Persistent link: https://www.econbiz.de/10012120861