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Virtual world brand experience and its impact on real world purchasing behavior

Gabisch, Jason A. - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 18-32

Persistent link: https://www.econbiz.de/10009373387

The role of spokes-avatars' personalities in brand communication in 3D virtual environments

Jin, Seung-a Annie; Sung, Yongjun - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 317-327

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Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude

Sander, Frauke; Föhl, Ulrich; Walter, Nadine; Demmer, Vera - In: The journal of brand management : an international journal 28 (2021) 4, pp. 429-445

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Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent

Flecha Ortiz, Jose A.; Santos Corrada, María De Los M.; … - In: The journal of brand management : an international journal 30 (2023) 6, pp. 535-549

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Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands

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The impact of age on consumer attachment to celebrities and endorsed brand attachment

IIicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: The journal of brand management : an international journal 23 (2016) 3, pp. 273-288

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Can brand experience shorten consumers' psychological distance toward the brand? : the effect of brand experience on consumers' construal level

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Love for logos : evaluating the congruency between brand symbols and typefaces and their relation to emtional words

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Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension

Felix, Reto; Borges, Adilson - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 579-593

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The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation

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