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~isPartOf:"The journal of brand management : an international journal"
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The journal of brand management : an international journal
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Managing founder-based brand identity during succession
Casprini, Elena
;
Melanthiou, Yioula
;
Pucci, Tommaso
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012297768
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