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~isPartOf:"The journal of brand management : an international journal"
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Brand management
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
655
The journal of product & brand management
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SpringerLink / Bücher
345
Journal of retailing and consumer services
314
Psychology & marketing
155
European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Asia Pacific journal of marketing and logistics
108
International journal of hospitality management
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NBER working paper series
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
83
The Trademark reporter
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Journal of fashion marketing and management
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Research
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Journal of promotion management : innovations in planning and applied research
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NBER Working Paper
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Markenartikel : das Magazin für Markenführung
75
Journal of international consumer marketing
73
Journal of promotion management : JPM
71
International journal of advertising : the review of marketing communications
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Marketing : ZFP ; journal of research and management
68
Tourism management : research, policies, practice
68
International journal of internet marketing and advertising : IJIMA
67
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ECONIS (ZBW)
631
USB Cologne (EcoSocSci)
1
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1
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
2
Brand
name and consumer inference making in multigenerational product introduction context
Auh, Seigyoung
;
Shih, Eric
- In:
The journal of brand management : an international journal
16
(
2008/09
)
7
,
pp. 439-454
Persistent link: https://www.econbiz.de/10003858987
Saved in:
3
Desingning and implementing
brand
architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
4
Extending downward is not always bad : perent
brand
evaluations after
brand
extension to higher and lower price and quality levels
Goetz, Daniela Maria
;
Faßnacht, Martin
;
Rumpf, Katia
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 303-324
Persistent link: https://www.econbiz.de/10010362936
Saved in:
5
Role of
brand
globalness in consumer evaluation of new product branding strategy
Punyatoya, Plavini
;
Sadh, Ashish
;
Mishra, Sushanta Kumar
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10010252610
Saved in:
6
How associations between products and numbers in
brand
names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin
;
Gunasti, Kunter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
Saved in:
7
Free the
brand
: how a logo frame influences the potentiality of
brand
extensions
Chen, Yu-Shan Athena
;
Bei, Lien-ti
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10012060135
Saved in:
8
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
9
Brand
partnerships as joint ventures : a comparison of two partnerships in the small non-profit arena
Reeves, Martha
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10009703655
Saved in:
10
For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
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