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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
347
Konsumentenverhalten
347
Brand management
269
Markenführung
269
Brand image
211
Markenimage
211
Brand
185
Markenartikel
183
Beziehungsmarketing
78
Relationship marketing
78
Luxury goods
48
Luxusgüter
48
Social Web
36
Social web
36
Emotion
33
Internet marketing
27
Online-Marketing
27
Advertising effects
25
Werbewirkung
25
Brand loyalty
24
Marketing management
22
Marketingmanagement
22
Corporate Social Responsibility
20
Corporate social responsibility
20
Personality psychology
20
Persönlichkeitspsychologie
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Brand extension
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Markentransfer
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Markentreue
19
China
17
Customer satisfaction
16
Kundenzufriedenheit
16
Measurement
15
Messung
14
Corporate reputation
12
Firmenimage
12
Product counterfeiting
12
Produktpiraterie
12
Viral marketing
12
Virales Marketing
12
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
Grace, Debra
2
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
2,130
Journal of retailing and consumer services
2,036
International journal of hospitality management
944
International journal of consumer studies
775
NBER working paper series
696
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
679
Psychology & marketing
674
Working paper / National Bureau of Economic Research, Inc.
623
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER Working Paper
551
International journal of productivity and quality management : IJPQM
516
The TQM journal : the international review of organizational improvement
496
SpringerLink / Bücher
495
International journal of production research
491
International journal of quality & reliability management
466
The service industries journal
445
Asia Pacific journal of marketing and logistics
424
Management science : journal of the Institute for Operations Research and the Management Sciences
409
The journal of product & brand management
396
Tourism management : research, policies, practice
388
Cogent business & management
378
International journal of production economics
377
Journal of travel and tourism marketing
374
European journal of marketing : EJM
364
The journal of services marketing
363
Journal of marketing research : JMR
359
International journal of contemporary hospitality management
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of international consumer marketing
329
Journal of marketing management : MM
329
Journal of retailing
323
Total quality management & business excellence
323
Journal of marketing
310
Marketing letters : a journal of research in marketing
308
Technological forecasting & social change : an international journal
308
Journal of hospitality marketing & management
306
International journal of retail & distribution management
304
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
299
Journal of fashion marketing and management
298
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ECONIS (ZBW)
351
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1
Managing the Mayo Clinic brand : a case study in staff-developed service performance standards
Kennedy, Denise M.
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 538-549
Persistent link: https://www.econbiz.de/10012060162
Saved in:
2
Does internal brand management really drive brand commitment in shared-service call centers?
Burmann, Christoph
;
König, Verena
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 374-393
Persistent link: https://www.econbiz.de/10009127894
Saved in:
3
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
4
How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of...
Sultan, Parves
;
Wong, Ho Yin
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 332-347
Persistent link: https://www.econbiz.de/10012060081
Saved in:
5
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
Saved in:
6
Fitting new brand principles : first encounter at bank branches
Raich, Margit
;
Crepaz, Marc-Philipp
- In:
The journal of brand management : an international journal
16
(
2008/09
)
7
,
pp. 480-491
Persistent link: https://www.econbiz.de/10003859010
Saved in:
7
The role of brands in a service-dominated world
Klaus, Philipp
;
Maklan, Stan
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 115-122
Persistent link: https://www.econbiz.de/10003611584
Saved in:
8
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
9
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
10
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon
;
Pinto, Diego Costa
;
Borges, Adilson
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
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