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Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek; Wilkie, Dean; Johnson, Lester W.; … - In: The journal of brand management : an international journal 23 (2016) 5, pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
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A lovable personality : the effect of brand personality on brand love
Roy, Pinaki; Khandeparkar, Kapil; Motiani, Manoj - In: The journal of brand management : an international journal 23 (2016) 5, pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
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Cross-category indulgence : why do some premium brands grow during recession?
Mark, Tanya; Southam, Colette; Bulla, Jan; Meza, Sergio - In: The journal of brand management : an international journal 23 (2016) 5, pp. 114-129
Persistent link: https://www.econbiz.de/10011565298
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The future of luxury : challenges and opportunities
Kapferer, Jean-Noël - In: The journal of brand management : an international journal 21 (2014) 9, pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
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Desingning and implementing brand architecture strategies
Keller, Kevin Lane - In: The journal of brand management : an international journal 21 (2014) 9, pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
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The emergence and impact of consumer brand empowerment in online social networks : a proposed ontology
Boyd, D. Eric; Clarke, Theresa B.; Spekman, Robert E. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 516-531
Persistent link: https://www.econbiz.de/10010423854
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Do consumers of FMCGs seek brands with congruent personalities?
Garsvaite, Kotryna; Caruana, Albert - In: The journal of brand management : an international journal 21 (2014) 6, pp. 485-494
Persistent link: https://www.econbiz.de/10010423869
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The effects of affective and utilitarian brand relationships on brand consideration
Leung, Lai Cheung; Bougoure, Ursula S.; Miller, Karen W. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 469-484
Persistent link: https://www.econbiz.de/10010423875
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To brand or to rebrand : investigating to effects of rebranding on brand equity and consumer attitudes
Roy, Subhadip; Sarkar, Soumya - In: The journal of brand management : an international journal 22 (2015) 4, pp. 340-360
Persistent link: https://www.econbiz.de/10011339288
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A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas; Gray, David; Baumann, Chris; Johnson, … - In: The journal of brand management : an international journal 22 (2015) 4, pp. 299-322
Persistent link: https://www.econbiz.de/10011339299