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~isPartOf:"The journal of brand management : an international journal"
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The journal of brand management : an international journal
The journal of services marketing
12
European journal of marketing : EJM
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Qualitative market research : an international journal
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Special issue: internal brand management
Piehler, Rico
(
ed.
);
Grace, Debra
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011884910
Saved in:
2
Internal brand management : introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
Saved in:
3
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
4
Exploring brand extensions in the context of franchising in Australia
Weaven, Scott
;
Grace, Debra
;
Jones, Ryan
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 425-437
Persistent link: https://www.econbiz.de/10009511229
Saved in:
5
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
6
Internal branding: exploring the employee's perspective
King, Ceridwyn
;
Grace, Debra
- In:
The journal of brand management : an international journal
15
(
2007/08
)
5
,
pp. 358-372
Persistent link: https://www.econbiz.de/10003699478
Saved in:
7
Employee brand equity: Scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C
- In:
The journal of brand management : an international journal
20
(
2013
)
4
,
pp. 350-354
Persistent link: https://www.econbiz.de/10010088330
Saved in:
8
Exploring brand extensions in the context of franchising in Australia
Weaven, Scott
;
Grace, Debra
;
Jones, Ryan
- In:
The journal of brand management : an international journal
19
(
2012
)
5
,
pp. 425-438
Persistent link: https://www.econbiz.de/10009830793
Saved in:
9
Employee brand equity: Scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C
- In:
The journal of brand management : an international journal
19
(
2012
)
4
,
pp. 268-289
Persistent link: https://www.econbiz.de/10009816253
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