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The journal of brand management : an international journal
Journal of economic behavior & organization : JEBO
35
Journal of organizational change management
30
Journal of business research : JBR
27
Games
22
Journal of economic psychology : research in economic psychology and behavioral economics
22
Human relations
17
Journal of behavioral and experimental economics
17
Journal of vocational behavior
17
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
17
SpringerLink / Bücher
16
Experimental economics : a journal of the Economic Science Association
15
Management learning : the journal for managerial and organizational learning
15
Organization : the critical journal of organization, theory and society
15
Qualitative research in organizations and management : an international journal
15
Springer eBook Collection
14
CESifo working papers
12
Psychology & marketing
12
Jena Economic Research Papers
11
Journal of behavioral decision making
11
Journal of strategic marketing
11
Academy of Management journal : AMJ
10
Discussion papers / CEPR
10
History of political economy
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of business ethics : JOBE
10
Tourism management : research, policies, practice
10
Untold stories in organizations
10
Business horizons
9
Economics letters
9
Human relations : towards the integration of the social sciences
9
IZA Discussion Papers
9
Journal of customer behaviour
9
MPRA Paper
9
The journal of management development
9
Business history
8
CESifo Working Paper
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Leadership
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Building self-brand connections : exploring brand stories through a transmedia perspective
Granitz, Neil
;
Forman, Howard
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011288613
Saved in:
2
The impact of storytelling on the consumer brand experience : the case of a firm-originated story
Lundqvist, Anna
;
Liljander, Veronica
;
Gummerus, Johanna
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10009729357
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3
Arctic narratives : brewing a brand with neolocalism
Ikäheimo, Janne P.
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 374-387
Persistent link: https://www.econbiz.de/10012550322
Saved in:
4
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
5
The role of storytelling in the creation of brand love : the PANDORA case
Dias, Patrícia
;
Cavalheiro, Rita
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10013170505
Saved in:
6
Brands as personal narratives : learning from user-YouTube-brand interactions
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 657-670
Persistent link: https://www.econbiz.de/10012792878
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7
The effect of a green brand story on perceived brand authenticity and brand trust : the role of narrative rhetoric
Huang, Chaohua
;
Guo, Rui
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 60-76
Persistent link: https://www.econbiz.de/10012433579
Saved in:
8
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
9
Engaging through storytelling : the interplay of engagement with a story, cause, and charity
Kaczorowska, Karolina
;
Conduit, Jodie
;
Goodman, Steven
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 265-292
Persistent link: https://www.econbiz.de/10014583572
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