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Consumer perceptions of co-branding alliances : organizational dissimilarity signals and brand fit
Decker, Carolin; Baade, Annika - In: The journal of brand management : an international journal 23 (2016) 6, pp. 648-665
Persistent link: https://www.econbiz.de/10011625253
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"Pink is for girls, blue is for boys" exploring brand gender identity in children's clothing, a post-evaluation of British retailer John Lewis
Nash, Jill; Sidhu, Cindy - In: The journal of brand management : an international journal 30 (2023) 5, pp. 381-397
Persistent link: https://www.econbiz.de/10014372584
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Sonic branding : a consumer-oriented literature review
Gustafsson, Clara - In: The journal of brand management : an international journal 22 (2015) 1, pp. 20-37
Persistent link: https://www.econbiz.de/10011288626
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Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity
Jie, Yun; Chou, Ting-jui; Chou, Naichieh - In: The journal of brand management : an international journal 19 (2011/12) 6, pp. 525-540
Persistent link: https://www.econbiz.de/10009528846
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Rebranding mergers : how attitudes influence consumer choices?
Machado, Joana César; Lencastre, Paulo de; Carvalho, … - In: The journal of brand management : an international journal 19 (2011/12) 6, pp. 513-524
Persistent link: https://www.econbiz.de/10009528849
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Negative Double Jeopardy: the role of anti-brand sites on the internet
Kucuk, S. Umit - In: The journal of brand management : an international journal 15 (2007/08) 3, pp. 209-222
Persistent link: https://www.econbiz.de/10003627446
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte; González Romo, Zahaira; … - In: The journal of brand management : an international journal 22 (2015) 8, pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
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Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon; Pinto, Diego Costa; Borges, Adilson; … - In: The journal of brand management : an international journal 22 (2015) 9, pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
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Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji - In: The journal of brand management : an international journal 22 (2015) 9, pp. 737-754
Persistent link: https://www.econbiz.de/10011438544