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Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene; Berenguer Contrí, Gloria; Ruiz … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
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The role of social identity and attitudes toward sustainability brands in buying behaviors for organic products
Bartels, Jos; Hoogendam, Karen - In: The journal of brand management : an international journal 18 (2010/11) 9, pp. 697-708
Persistent link: https://www.econbiz.de/10009260976
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The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F.; Kim, Hye-shin - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
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Brand network communities : leveraging brand relationships within the supply-chain
Hawkins, Matthew A. - In: The journal of brand management : an international journal 24 (2017) 6, pp. 516-521
Persistent link: https://www.econbiz.de/10011771415
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Modeling brand immunity : the moderating role of generational cohort membership
Saju, B.; Harikrishnan, K.; Anand, S. Joseph Jeya - In: The journal of brand management : an international journal 25 (2018) 2, pp. 133-146
Persistent link: https://www.econbiz.de/10011891243
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Analysis of consumers' response to brand community integration and brand identitfication
Millán, Ángel; Díaz García, Estrella - In: The journal of brand management : an international journal 21 (2014) 3, pp. 254-272
Persistent link: https://www.econbiz.de/10010347450
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Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence; Bressolles, Grégory - In: The journal of brand management : an international journal 30 (2023) 3, pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
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Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin; Wang, Yucheng; Zheng, Yaqin; Liu, ShiXiong - In: The journal of brand management : an international journal 30 (2023) 4, pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
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Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine; Tong, Xiao; Chen, Hsiangting Shatina - In: The journal of brand management : an international journal 29 (2022) 1, pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
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Equity benefits of smaller wine regions and lifestyle segmentation
Barber, Nelson; Taylor, Christopher - In: The journal of brand management : an international journal 19 (2011/12) 2, pp. 158-175
Persistent link: https://www.econbiz.de/10009380875