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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
Konsumentenverhalten
355
Brand management
275
Markenführung
275
Brand image
217
Markenimage
217
Brand
190
Markenartikel
188
Beziehungsmarketing
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Relationship marketing
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Social Web
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Social web
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30
Online-Marketing
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Advertising effects
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Brand loyalty
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Marketing management
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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China
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Customer satisfaction
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Kundenzufriedenheit
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Measurement
16
Messung
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Viral marketing
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Virales Marketing
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Corporate reputation
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Firmenimage
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Perception
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,020
Journal of retailing and consumer services
1,941
International journal of consumer studies
771
International journal of hospitality management
750
Psychology & marketing
664
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
NBER working paper series
535
Working paper / National Bureau of Economic Research, Inc.
461
NBER Working Paper
405
Asia Pacific journal of marketing and logistics
395
The journal of product & brand management
395
SpringerLink / Bücher
368
European journal of marketing : EJM
352
Journal of marketing research : JMR
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Management science : journal of the Institute for Operations Research and the Management Sciences
342
Journal of travel and tourism marketing
323
Journal of international consumer marketing
322
Tourism management : research, policies, practice
322
Journal of marketing management : MM
312
Cogent business & management
307
Journal of retailing
307
Journal of marketing communications
301
Journal of business ethics : JOBE
298
Marketing letters : a journal of research in marketing
296
Journal of fashion marketing and management
294
International journal of retail & distribution management
292
Journal of marketing
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
The international review of retail, distribution and consumer research
291
The journal of consumer marketing
286
Journal of consumer behaviour : an international research review
285
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
277
Technological forecasting & social change : an international journal
276
Journal of the Academy of Marketing Science
271
International journal of contemporary hospitality management
268
Journal of economic psychology : research in economic psychology and behavioral economics
263
The journal of services marketing
261
Journal of hospitality marketing & management
251
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ECONIS (ZBW)
359
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359
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1
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
2
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
3
The impact of atypical product design on consumer product and brand
perception
Schnurr, Benedikt
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 609-621
Persistent link: https://www.econbiz.de/10011771422
Saved in:
4
A conceptual framework for the assessment of brand congruent sensory modalities
Stach, Jens
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011399858
Saved in:
5
Examining the realtionship between brand usage and brand knowledge structures
Oakenfull, Gillian K.
;
McCarthy, Michael S.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 279-288
Persistent link: https://www.econbiz.de/10003944863
Saved in:
6
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
7
Psychology of performance and preference: advantages, disadvantages, drivers and obstacles to the achievement of congruence
Moss, Gloria A.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 343-358
Persistent link: https://www.econbiz.de/10003469712
Saved in:
8
Measuring perceived brand luxury : an evaluation of the BLI scale
Christodoulides, George
;
Michaelidou, Nina
;
Li, Ching Hsing
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 395-405
Persistent link: https://www.econbiz.de/10003847296
Saved in:
9
Evolutionary factors in design preferences
Moss, Gloria
;
Hamilton, Colin
;
Neave, Nick
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10003469686
Saved in:
10
Self and social function: art therapy in a therapeutic community prison
Wylie, Bill
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 324-334
Persistent link: https://www.econbiz.de/10003469688
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