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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
347
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347
Brand management
270
Markenführung
270
Brand image
213
Markenimage
213
Brand
185
Markenartikel
183
Beziehungsmarketing
77
Relationship marketing
77
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49
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49
Social Web
36
Social web
36
Emotion
33
Internet marketing
27
Online-Marketing
27
Advertising effects
25
Werbewirkung
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Brand loyalty
24
Marketing management
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Corporate Social Responsibility
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Corporate social responsibility
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Markentransfer
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China
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Measurement
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Messung
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Corporate reputation
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Firmenimage
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Product counterfeiting
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
Grace, Debra
2
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
2,090
Journal of retailing and consumer services
1,957
NBER working paper series
932
Journal of banking & finance
836
Working paper / National Bureau of Economic Research, Inc.
800
International journal of consumer studies
777
International journal of hospitality management
743
NBER Working Paper
721
SpringerLink / Bücher
682
Psychology & marketing
668
Die Bank
601
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
601
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
Applied economics
427
Euromoney
423
Cogent business & management
417
Asia Pacific journal of marketing and logistics
410
Management science : journal of the Institute for Operations Research and the Management Sciences
409
Discussion paper / Centre for Economic Policy Research
406
The journal of product & brand management
397
Technological forecasting & social change : an international journal
366
European journal of marketing : EJM
362
Journal of marketing research : JMR
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of business ethics : JOBE
343
Journal of travel and tourism marketing
342
Tourism management : research, policies, practice
342
CESifo working papers
337
Discussion paper
336
Europäische Hochschulschriften / 5
334
Journal of marketing management : MM
326
Journal of international consumer marketing
324
Applied economics letters
315
IMF working papers
314
Journal of retailing
314
Journal of marketing communications
308
Discussion papers / CEPR
304
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
300
Journal of fashion marketing and management
300
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ECONIS (ZBW)
355
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1
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
2
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
3
The impact of atypical product design on consumer product and brand
perception
Schnurr, Benedikt
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 609-621
Persistent link: https://www.econbiz.de/10011771422
Saved in:
4
A conceptual framework for the assessment of brand congruent sensory modalities
Stach, Jens
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011399858
Saved in:
5
Examining the realtionship between brand usage and brand knowledge structures
Oakenfull, Gillian K.
;
McCarthy, Michael S.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 279-288
Persistent link: https://www.econbiz.de/10003944863
Saved in:
6
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
7
Psychology of performance and preference: advantages, disadvantages, drivers and obstacles to the achievement of congruence
Moss, Gloria A.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 343-358
Persistent link: https://www.econbiz.de/10003469712
Saved in:
8
Measuring perceived brand luxury : an evaluation of the BLI scale
Christodoulides, George
;
Michaelidou, Nina
;
Li, Ching Hsing
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 395-405
Persistent link: https://www.econbiz.de/10003847296
Saved in:
9
Evolutionary factors in design preferences
Moss, Gloria
;
Hamilton, Colin
;
Neave, Nick
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10003469686
Saved in:
10
Self and social function: art therapy in a therapeutic community prison
Wylie, Bill
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 324-334
Persistent link: https://www.econbiz.de/10003469688
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