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Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica; Grappi, Silvia; Baghi, Ilaria - In: The journal of brand management : an international journal 19 (2011/12) 7, pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
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Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid; Pelsmacker, Patrick de - In: The journal of brand management : an international journal 21 (2014) 3, pp. 216-235
Persistent link: https://www.econbiz.de/10010347464
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Luxury brands pursuing lifestyle positioning : effects on willingness to pay
Massara, Francesco; Porcheddu, Daniele; Melara, Robert D. - In: The journal of brand management : an international journal 26 (2019) 3, pp. 291-303
Persistent link: https://www.econbiz.de/10012060072
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Brand jealousy and willingness to pay premium : the mediating role of materialism
Bıçakcıoğlu, Nilay; Ögel, İlkin Yaran; İlter, Burcu - In: The journal of brand management : an international journal 24 (2017) 1, pp. 33-48
Persistent link: https://www.econbiz.de/10011704255
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The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way; Minor, Michael; Felix, Reto - In: The journal of brand management : an international journal 25 (2018) 6, pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
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For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria; Gabrielli, Veronica - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
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The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu; Kara, Selcan; Perotti, Victor - In: The journal of brand management : an international journal 31 (2024) 3, pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
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Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Lopes, Evandro Luiz; Veiga, Ricardo Teixeira - In: The journal of brand management : an international journal 26 (2019) 5, pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
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To brand or to rebrand : investigating to effects of rebranding on brand equity and consumer attitudes
Roy, Subhadip; Sarkar, Soumya - In: The journal of brand management : an international journal 22 (2015) 4, pp. 340-360
Persistent link: https://www.econbiz.de/10011339288
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Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen; Phau, Ian - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 354-367
Persistent link: https://www.econbiz.de/10003971189