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The impact of brand confusion on sustainable brand satisfaction and private label proneness : a subtle decay of brand equity
Kocyigit, Orhan; Ringle, Christian M. - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 195-212
Persistent link: https://www.econbiz.de/10009409560
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Reputation management in times of crisis
Sarstedt, Marko - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 499-503
Persistent link: https://www.econbiz.de/10009524656
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Corporate branding in a turbulent environment
Schwaiger, Manfred; Sarstedt, Marko - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 179-181
Persistent link: https://www.econbiz.de/10009524378
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A cross-cultural comparison of brand extension success factors : a meta-study
Henseler, Jörg; Horváth, Csilla; Sarstedt, Marko; … - In: The journal of brand management : an international journal 18 (2010/11) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10008659860
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Corporate branding in a turbulent environment
Schwaiger, Manfred; Sarstedt, Marko - In: The journal of brand management : an international journal 19 (2011) 3, pp. 179-182
Persistent link: https://www.econbiz.de/10009809122