Corporate branding in a turbulent environment
Year of publication: |
2011
|
---|---|
Authors: | Schwaiger, Manfred ; Sarstedt, Marko |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 3, p. 179-181
|
Subject: | Markenführung | Brand management | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation |
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