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Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan; Wang, Ye - In: The journal of brand management : an international journal 24 (2017) 6, pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
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Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke; Föhl, Ulrich; Walter, Nadine; Demmer, Vera - In: The journal of brand management : an international journal 28 (2021) 4, pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
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Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily; Furnham, Adrian; McClelland, Alastair - In: The journal of brand management : an international journal 29 (2022) 3, pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
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Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun; Ajitha, Soundararaj - In: The journal of brand management : an international journal 29 (2022) 4, pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila; Korschun, Daniel - In: The journal of brand management : an international journal 31 (2024) 2, pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
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Social media brand posts and customer engagement
Wang, Zhan - In: The journal of brand management : an international journal 28 (2021) 6, pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
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The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong; Wu, Wann-Yih; Long Hoang Le - In: The journal of brand management : an international journal 27 (2020) 5, pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
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Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.; Santos Corrada, María De Los M.; … - In: The journal of brand management : an international journal 30 (2023) 6, pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
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Luxury brands pursuing lifestyle positioning : effects on willingness to pay
Massara, Francesco; Porcheddu, Daniele; Melara, Robert D. - In: The journal of brand management : an international journal 26 (2019) 3, pp. 291-303
Persistent link: https://www.econbiz.de/10012060072