When Co-Creation Backfires : The Effect of Disclosing Consumer Source on Advertising Persuasiveness
Year of publication: |
2012
|
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Authors: | Thompson, Debora V. ; Malaviya, Prashant |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Kundenintegration | Customer integration | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (41 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 21, 2011 erstellt |
Other identifiers: | 10.2139/ssrn.1817897 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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