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A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan; Hamlin, Robert - In: The journal of brand management : an international journal 29 (2022) 5, pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
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We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna; Mujkić, Alisa; … - In: The journal of brand management : an international journal 30 (2023) 1, pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
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AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin; Wang, Shuman; Liu, Yue - In: The journal of brand management : an international journal 30 (2023) 1, pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
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Brand stigmatization : how do new brand users influence original brand users?
Yang, Defeng; Lei, Xi; Hu, Liang; Sun, Yu; Yang, Xiaodan - In: The journal of brand management : an international journal 30 (2023) 1, pp. 77-94
Persistent link: https://www.econbiz.de/10013493108