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The brand manager as practical author : an empirical study of the co-creation of a CSR-based brand
Hansen, Heidi; Schleiter, Astrid Jensen; Maagaard, … - In: The journal of brand management : an international journal 29 (2022) 6, pp. 584-597
Persistent link: https://www.econbiz.de/10013463725
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Like more, look more. Look more, like more: the evidende from eye-tracking
Maughan, Lizzie; Gutnikov, Sergei; Stevens, Rob - In: The journal of brand management : an international journal 14 (2006/07) 4, pp. 335-342
Persistent link: https://www.econbiz.de/10003469697
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Brand communications in fashion categories using celebrity endorsement
Carroll, Angela - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 146-158
Persistent link: https://www.econbiz.de/10003909886
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Effects of advertising cues on brand extension evaluation : a global versus focused processing style account
Puligadda, Sanjay; Cronley, Maria; Kardes, Frank R. - In: The journal of brand management : an international journal 20 (2012/13) 6, pp. 473-487
Persistent link: https://www.econbiz.de/10009766387
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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
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Fit for life : a content analysis of fitness tracker brands use of Facebook in social media marketing
Pinto, Mary Beth; Yagnik, Arpan - In: The journal of brand management : an international journal 24 (2017) 1, pp. 49-67
Persistent link: https://www.econbiz.de/10011704262
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Popularity of digital products in online social tagging systems
Zhang, Jurui; Liu, Raymond - In: The journal of brand management : an international journal 24 (2017) 1, pp. 105-127
Persistent link: https://www.econbiz.de/10011704270
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Contextualising social capital in online brand communities
Meek, Stephanie; Ogilvie, Madeleine; Lambert, Claire; … - In: The journal of brand management : an international journal 26 (2019) 4, pp. 426-444
Persistent link: https://www.econbiz.de/10012060146
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Brand-brand relational moments
Ramadan, Zahy B. - In: The journal of brand management : an international journal 26 (2019) 6, pp. 705-716
Persistent link: https://www.econbiz.de/10012120871
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The European courts contemplate the legality of Google's search related advertising
Terry, Andrew; Taylor, Chris - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 390-393
Persistent link: https://www.econbiz.de/10003971206