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The concept of brand experience
Schmitt, Bernd - In: The journal of brand management : an international journal 16 (2008/09) 7, pp. 417-419
Persistent link: https://www.econbiz.de/10009524658
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Using the brand experience scale to profile consumers and predict consumer behaviour
Zarantonello, Lia; Schmitt, Bernd - In: The journal of brand management : an international journal 17 (2009/10) 7, pp. 532-540
Persistent link: https://www.econbiz.de/10008652664
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Selecting the right brand name : an examination of tacit and explicit linguistic knowledge in name translations
Schmitt, Bernd; Zhang, Shi - In: The journal of brand management : an international journal 19 (2011/12) 8, pp. 655-665
Persistent link: https://www.econbiz.de/10009576048
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Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations
Schmitt, Bernd; Zhang, Shi - In: The journal of brand management : an international journal 19 (2012) 8, pp. 655-666
Persistent link: https://www.econbiz.de/10009982418