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Study of social ties as one kind of switching costs : a new typology
Shi, Wenhua; Ma, Jianmei; Ji, Chen - In: The journal of business & industrial marketing 30 (2015) 5, pp. 648-661
Persistent link: https://www.econbiz.de/10011341886
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An application of European Customer Satisfaction Index (ECSI) in business to business (B2B) context
Askariazad, Mohammad Hossein; Babakhani, Nazila - In: The journal of business & industrial marketing 30 (2015) 1, pp. 17-31
Persistent link: https://www.econbiz.de/10010526576
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The impact of creative competence and project management on longevity of the client-advertising agency relationship
Levin, Elizabeth; Thaichon, Paramaporn; Quach, Sara - In: The journal of business & industrial marketing 31 (2016) 2, pp. 274-286
Persistent link: https://www.econbiz.de/10011486558
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Digitalization in B2B marketing : omnichannel management from a PLS-SEM approach
Alonso-Garcia, Javier; Pablo-Marti, Federico; … - In: The journal of business & industrial marketing 38 (2023) 2, pp. 317-336
Persistent link: https://www.econbiz.de/10013539265
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Share of purchases in B2B : relative customer satisfaction indicators and customer characteristics as main influencers
Alet Vilaginés, Josep - In: The journal of business & industrial marketing 38 (2023) 5, pp. 1029-1040
Persistent link: https://www.econbiz.de/10014276725