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Innovation adoption and diffusion in business-to-business marketing
Makkonen, Hannu Sakari; Johnston, Wesley J. - In: The journal of business & industrial marketing 29 (2014) 4, pp. 324-331
Persistent link: https://www.econbiz.de/10010382802
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The adoption of technological innovations in a B2B context : an empirical study on the higher education industry in Egypt
Hussein, Rania Mohamed Samir; Mourad, Maha - In: The journal of business & industrial marketing 29 (2014) 6, pp. 525-545
Persistent link: https://www.econbiz.de/10010413145
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Does intra-firm diffusion of innovation lead to inter-firm relationship benefits? : the cases of innovation providers and adopters
Kim, Namwoon; Pae, Jae H. - In: The journal of business & industrial marketing 29 (2014) 6, pp. 514-524
Persistent link: https://www.econbiz.de/10010413147
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Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi; Casidy, Riza; Mohan, Mayoor - In: The journal of business & industrial marketing 38 (2023) 4, pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
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Determinants of absorptive capacity : the value of technology and market orientation for external knowledge acquisition
Lichtenthaler, Ulrich - In: The journal of business & industrial marketing 31 (2016) 5, pp. 600-610
Persistent link: https://www.econbiz.de/10011564195
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Absorptive capacity and network orchestration in innovation communities : promoting service innovation
Nätti, Satu; Hurmelinna-Laukkanen, Pia; Johnston, Wesley J. - In: The journal of business & industrial marketing 29 (2014) 2, pp. 173-184
Persistent link: https://www.econbiz.de/10010248159
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How open innovation practices drive innovation performance : moderated-mediation in the interplay between overcoming syndromes and capabilities
Roldán Bravo, María Isabel; Ruiz Moreno, Antonia; … - In: The journal of business & industrial marketing 37 (2022) 2, pp. 366-384
Persistent link: https://www.econbiz.de/10012798419
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Social capital impact on mass customization capability and innovation capabilities : the mediating role of absorptive capacity
Migdadi, Mahmoud Mohammad - In: The journal of business & industrial marketing 37 (2022) 12, pp. 2488-2500
Persistent link: https://www.econbiz.de/10013455424
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The influence of supply chain architecture on new product launch and performance in the high-tech industry
Kou, Tun-chih; Lee, Bruce C. Y. - In: The journal of business & industrial marketing 30 (2015) 5, pp. 677-687
Persistent link: https://www.econbiz.de/10011341877
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Customer needing : a challenge for the seller offering
Strandvik, Tore; Holmlund, Maria; Edvardsson, Bo - In: The journal of business & industrial marketing 27 (2012) 2, pp. 132-141
Persistent link: https://www.econbiz.de/10009511737