Does intra-firm diffusion of innovation lead to inter-firm relationship benefits? : the cases of innovation providers and adopters
Year of publication: |
2014
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Authors: | Kim, Namwoon ; Pae, Jae H. |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 29.2014, 6, p. 514-524
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Subject: | Innovation | Relationship | intra-firm diffusion | Participation comprehensiveness | Provider's support | Innovationsdiffusion | Innovation diffusion | Innovationsmanagement | Innovation management | Unternehmenskooperation | Inter-firm cooperation | Lieferantenmanagement | Supplier relationship management |
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