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~isPartOf:"The journal of business & industrial marketing"
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The journal of business & industrial marketing
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Case study: Service support and capital goods - Dissolving the resistance to obtaining product acceptance in new business markets - It is then manufacturer's responsibility to augm...
Lichtenthal, J.David
;
Long, Mary M.
- In:
The journal of business & industrial marketing
13
(
1998
)
4-5
,
pp. 356-369
Persistent link: https://www.econbiz.de/10007350242
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