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High-tech, innovative products : identifying and meeting business customers' value needs
Lindgreen, Adam; Antioco, Michael; Palmer, Roger; … - In: The journal of business & industrial marketing 24 (2009) 3/4, pp. 182-197
Persistent link: https://www.econbiz.de/10009524596
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Do different marketing practices require different leadership styles? : an exploratory study
Lindgreen, Adam; Palmer, Roger; Wetzels, Martin; … - In: The journal of business & industrial marketing 24 (2009) 1, pp. 14-26
Persistent link: https://www.econbiz.de/10009524649
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Research-informed teaching and teaching-informed research: the Contemporary Marketing Practices (CMP) living case study approach to understanding marketing practice
Little, Victoria; Brookes, Richard; Palmer, Roger - In: The journal of business & industrial marketing 23 (2008) 2, pp. 124-134
Persistent link: https://www.econbiz.de/10007979016
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Do different marketing practices require different leadership styles? An exploratory study
Lindgreen, Adam; Palmer, Roger; Wetzels, Martin; … - In: The journal of business & industrial marketing 24 (2009) 1-2, pp. 14-26
Persistent link: https://www.econbiz.de/10008229464
Cover Image
High-tech, innovative products: identifying and meeting business customers' value needs
Lindgreen, Adam; Antioco, Michael; Palmer, Roger; … - In: The journal of business & industrial marketing 24 (2009) 3, pp. 182-197
Persistent link: https://www.econbiz.de/10008239637
Cover Image
Do different marketing practices require different leadership styles? An exploratory study
Lindgreen, Adam; Palmer, Roger; Wetzels, Martin; … - In: The journal of business & industrial marketing 24 (2009) 1-2, pp. 14-26
Persistent link: https://www.econbiz.de/10008177365