High-tech, innovative products : identifying and meeting business customers' value needs
Adam Lindgreen; Michael Antioco; Roger Palmer; Tim van Heesch
| Year of publication: |
2009
|
|---|---|
| Authors: | Lindgreen, Adam ; Antioco, Michael ; Palmer, Roger ; Heesch, Tim van |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 24.2009, 3/4, p. 182-197
|
| Subject: | Hochtechnologie | High technology | Kundenwert | Customer value | Innovation | Produktentwicklung | New product development |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009524596