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Sales activity systematization and performance : differences between product and service firms
Parvinen, Petri; Aspara, Jaakko; Kajalo, Sami; … - In: The journal of business & industrial marketing 28 (2013) 6, pp. 494-505
Persistent link: https://www.econbiz.de/10009790089
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Sales activity systematization and performance: differences between product and service firms
Parvinen, Petri; Aspara, Jaakko; Kajalo, Sami; … - In: The journal of business & industrial marketing 28 (2013) 6, pp. 494-505
Persistent link: https://www.econbiz.de/10010165852
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The role of cyber-intermediaries: a framework based on transaction cost analysis, agency, relationship marketing and social exchange theories
Luo, Xueming; Donthu, Naveen - In: The journal of business & industrial marketing 22 (2007) 7, pp. 452-458
Persistent link: https://www.econbiz.de/10007865516