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Application of customer lifetime value model in make-to-order manufacturing
Tukel, Oya I.; Dixit, Ashutosh - In: The journal of business & industrial marketing 28 (2013) 6, pp. 468-474
Persistent link: https://www.econbiz.de/10009790099
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Evaluating relative value of customers via data envelopment analysis
Noorizadeh, Abdollah; Mahdiloo, Mahdi; Saen, Reza Farzipoor - In: The journal of business & industrial marketing 28 (2013) 7, pp. 577-588
Persistent link: https://www.econbiz.de/10010125757
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The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna - In: The journal of business & industrial marketing 29 (2014) 3, pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
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The effect of equity on value co-creation in business relationships
Gupta, Samir; Zhou, Jing; Feng, Shanfei; Nyadzayo, … - In: The journal of business & industrial marketing 37 (2022) 2, pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
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Customer flow : evaluating the long-term impact of marketing on value creation
Tretyak, Olga A.; Sloev, Igor - In: The journal of business & industrial marketing 28 (2013) 3, pp. 221-228
Persistent link: https://www.econbiz.de/10009743356
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Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.; Cabanelas, Pablo; Rüdiger, Klaus; … - In: The journal of business & industrial marketing 32 (2017) 3, pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
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The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn; Zolkiewski, Judith; Burton, Jamie - In: The journal of business & industrial marketing 38 (2023) 6, pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
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Bridging the theory to application gap in value-based selling
Töytäri, Pekka; Alejandro, Thomas Brashear; Parvinen, … - In: The journal of business & industrial marketing 26 (2011) 7, pp. 493-502
Persistent link: https://www.econbiz.de/10009410788
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Identifying potential sources of value in a packaging value chain
Niemelä-Nyrhinen, Jenni; Uusitalo, Outi - In: The journal of business & industrial marketing 28 (2013) 2, pp. 76-85
Persistent link: https://www.econbiz.de/10009723088
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Value co-creation : a review of literature and future research agenda
Saha, Victor; Goyal, Praveen; Jebarajakirthy, Charles - In: The journal of business & industrial marketing 37 (2022) 3, pp. 612-628
Persistent link: https://www.econbiz.de/10013165207