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Ford versus Chevrolet : Park forest revisited
Evans, Franklin B. - In: The journal of business : B 41 (1968) 4, pp. 445-459
Persistent link: https://www.econbiz.de/10002132468
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Fords, Chevrolets, and the problem of discrimination
Evans, Franklin B.; Roberts, Harry V. - In: The journal of business : B 36 (1963) 2, pp. 242-249
Persistent link: https://www.econbiz.de/10002132474
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Psychological and objective factors in the prediction of brand choice : Ford versus Chevrolet
Evans, Franklin B. - In: The journal of business : B 32 (1959) 4, pp. 340-369
Persistent link: https://www.econbiz.de/10002132477