Psychological and objective factors in the prediction of brand choice : Ford versus Chevrolet
Year of publication: |
1959
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Authors: | Evans, Franklin B. |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 32.1959, 4, p. 340-369
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Subject: | Kraftfahrzeugmarkt | Marktpsychologie | Vereinigte Staaten |
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