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The impact of capital structure on advertising competition : an empirical study
Grullon, Gustavo; Kanatas, George; Kumar, Piyush - In: The journal of business : B 79 (2006) 6, pp. 3101-3124
Persistent link: https://www.econbiz.de/10003420887
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Nonparametric estimation of the effects of advertising : the case of Lydia Pinkham
Mariel, Petr; Orbe-Mandaluniz, Susan - In: The journal of business : B 78 (2005) 2, pp. 649-673
Persistent link: https://www.econbiz.de/10002926935
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Advertising and the residential demand for electricity
Kaserman, David L. - In: The journal of business : B 58 (1985) 4, pp. 399-408
Persistent link: https://www.econbiz.de/10001006662
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Advertising, random sales response, and brand competition : some theoretical and econometric implications
Nguyen, Dung - In: The journal of business : B 60 (1987) 2, pp. 259-279
Persistent link: https://www.econbiz.de/10001025722
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Advertising, competition, and market share instability
Eckard, Edwin W. - In: The journal of business : B 60 (1987) 4, pp. 539-552
Persistent link: https://www.econbiz.de/10001037642